9/16/2023 0 Comments Real estate postcard mailersLuke and Josh, the hosts of Stay Paid, explain predictive analytics in more detail and how our model works. I encourage you to listen to our podcast episode about farming. Once those people are identified, you have the opportunity to add them to your postcard campaign and be the first agent with their foot in the door.īeing first is a HUGE advantage! The 2022 NAR Home Buyers and Sellers Generational Trends report states that 82% of sellers select the first agent they interview. Predictive farmingįinally, predictive farming relies upon the application of algorithms to large quantities of publicly available data to predict who is likely to buy or sell a home in the foreseeable future. First-time homebuyers is a popular niche, but so are seniors, divorced parents, luxury homebuyers, and those looking to buy second homes. Demographic farmingĭemographic farming (also known as niche farming) is appropriate for agents who want to target a group of people who share certain interests or characteristics. They are mailed to the most appropriate farmsĬLICK HERE and get your free copy of this super useful e-book. Qualities that distinguish top-performing real estate postcardsĪside from what you would expect of a top-performing postcard (high-quality paper, attention-grabbing images, personal branding, etc.) there are five qualities that distinguish really fantastic postcards from those that end up in the trash. Real estate is a relationship-based business, so in addition to soliciting business, you also need to send postcards that help establish you as the trusted agent in your community. There are features of a farm and different types of farms that you’ll want to investigate before you begin prospecting.įinally, if all an agent does is send out postcards that solicit business, then they are severely limiting their appeal.
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